Wed 8 Jan 2014

Planning To Under-Promise And Over-Deliver !
By Sandeep Aggarwal

Time and again, we get this advice from our friends in business: Under-promise and over-deliver. Though most of them give out this advice with good intentions, it can come as a dangerous advice to follow.

Why? What is wrong with the advice to over-deliver to your customers? Nothing! Absolutely nothing. Actually, I am someone who consider that as the only customer service philosophy to follow. We’ll get to that later. The problem with the above advice is the notion of under-promising. It means to promise or commit to the customer only something lesser than you are actually capable of, with the intention to make him feel like you’ve over-delivered when you provide the regular service.