Mon 18 Jul 2016
80% of job openings are never advertised; the average number of people who apply for any given job is 118; and only 20% of applicants ever get an interview, among other things—and today I discovered one more.
According to Workfolio, a newly launched company that develops applications for professional visibility, 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool—however, only 7% of job seekers actually have a personal website.
Workfolio’s founder and chief executive Charles Pooley says: “The employment market is an incredibly scary place to be right now as a job seeker—but a personal website offers several important things to improve your odds.”
One, it gives hiring managers a glimpse into your personality, he says. “A website gives you creative freedom to express your personality in ways that are not be possible through your resume. Everything from the bio paragraph you write to the design options you choose for your website says something about you, and gives recruiters more chances to decide if they want to bring you in for an interview.”
Having an informative, well designed website also sends a message that you take your career seriously—and employers will take note, he adds.
Miriam Salpeter, a job search coach, owner of Keppie Careers, and author of Social Networking for Career Success and 100 Conversations for Career Success, agrees. She adds: “Having your own website allows you to control what people will find when they search for you. More and more, we hear that employers are Googling candidates to learn more about them. When you have your own website, you have an opportunity to demonstrate a portfolio of information about you and to provide further information (via links) so employers can learn more about you.”
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